Performance influencer & social commerce · US market entry
You don't need a US office. You need a US team.
456 Growth builds creator-powered revenue systems for brands scaling across TikTok Shop, Amazon, DTC, Retail and Paid Social. For offshore brands and agencies, that means an American operating layer you can plug into — not a vendor you have to brief across twelve time zones.
Live US coverage
Your 9–6 overlaps US Eastern business hours for 4 hours a day. Buyers, platform reps and creators work the other 5. That is the gap we stand in.
Annual GMV across TikTok Shop, Amazon, Walmart, DTC & Retail
Creators in our US CRM
Creators on active management roster
Operating in the US creator economy
The distance problem
Three things don't survive the flight over.
Offshore teams can build product, price it sharply, and ship it fast. What breaks is everything that depends on being here: who picks up your call, what a US shopper actually believes, and which channel deserves the next dollar.
Relationships
Creators answer people, not inboxes
Cold outreach from an unknown foreign sender gets ignored. A brief from a manager who already represents 500+ US creators and pays them on time does not.
Market read
The US is not one market
Regional taste, retail calendars, promo culture, claim rules, review behavior. Getting these wrong looks like a demand problem when it's a translation problem.
Strategy
One channel is a bet, not a plan
TikTok Shop velocity that never converts into Amazon rank or shelf space is a spike, not a business. Channels have to feed each other on purpose.
Ecosystem advantage
Four companies. One growth engine.
Most US partners rent creator access. We own both sides of the transaction — which is why a brand entering from abroad gets real roster access on day one, not a media list.
Brand side
Performance agency
Data-backed influencer strategy, paid amplification, and social commerce management.
Creator side
Talent management
Developing commerce-native creators who drive real transactions, not impressions.
Capital side
Strategic investment
Positions in creator economy and social commerce infrastructure.
Ventures side
Brand incubation
Building and scaling next-generation creator-led brands and commerce ventures.
Two ways to work with us
Pick the lane that matches who you are.
For brands
We become your US growth department
You keep product, supply, and margin control. We take the market: launch sequencing, creator programs, paid amplification, and the attribution that proves what worked.
→ What we runFor agencies
We become the US arm you can sell
Keep the client relationship. We deliver US execution underneath it, so you can promise American creator reach and social commerce capability without hiring into a market you don't live in.
→ How partnership worksWhere we operate
Every channel a US consumer actually buys through.
TikTok Shop
Affiliate program design, sampling at volume, LIVE, shop ads, and daily creator management — including TikTok Shop paid ambassador programs and blitz campaigns.
Amazon
$50M+ in Amazon GMV driven through creator content, affiliate storefronts and external traffic, plus the Amazon Influencer Program across affiliate and paid.
DTC & Shopify
Paid social built on creator-native assets, conversion funnels, and retention for US buying habits.
Retail
Social velocity turned into the sell-through data and brand recognition retail buyers actually respond to — focused on Walmart, Target, Costco, Sephora, Ulta Beauty and big box national retailers.
Paid Social
Full-funnel paid media built on creator-native assets — Meta prospecting and retargeting paired with TikTok Shop creator ads that scale the videos already converting.
Why partners keep us
You shouldn't have to explain the US market to the team running it. We already live here.
- A managed roster, not a database export. 500+ creators under active management and 100,000+ in our CRM — people we've signed, briefed, and paid.
- Native fluency on claims and compliance. What you can say on a US label, in an ad, and in a creator script without inviting a problem.
- Channel strategy that compounds. Creator content becomes paid creative, becomes marketplace rank, becomes a sell-in story a retail buyer takes seriously.
- Infrastructure already built. Contracting, rights, compliance, and creator payment rails — the operational layer that stalls most cross-border programs.
- US-hours coverage. Platform reps, retail buyers, 3PLs, and creator managers all move during a workday you're asleep for.
Partner voices
"Our team runs a lot of our operations offshore, and that works well for us — but North American creators want someone who understands their market, their audience, and their schedule. 456 Growth fills that gap. They've become the layer between our internal teams and the US creator community, and the difference shows in who says yes to us and how those partnerships perform."
Kuang Beata
Head of North American Influencer Marketing · TecDo 2.0 – Sparkfly
"456 Growth is the exact kind of agency partner that raises the bar for everyone in the room. When we see another shared client with 456, we know two things are guaranteed: the brand's revenue is going to scale sustainably, and working with the 456 team is going to be collaborative and efficient."
Lauryn Day
Director of Agency Partnerships · Levanta
"456's real product is relationships. Anyone can pull a creator list — 456 has actual standing with those creators, which is why the yes rate is what it is and why the content comes back good the first time. They've built something that scales without getting sloppy: we hand them volume and the quality holds. At this point they're not a vendor we manage, they're a partner we plan around."
Eddie (Xiao Ke)
Department Head · Sparkhub Agency
"456 Growth has been a long-time partner of Lumanu, and we've worked hand in hand pioneering creator payments in the US market. Their commitment to payment process and management has built deep trust with the US creator and influencer community. I've watched their team expand creator activity and diversify their service solutions, driving significant GMV impact and building payment models that accelerate creator performance and compound over time."
Tony Tran
CEO · Lumanu
"The hardest part of running TikTok Shop for a brand twelve time zones away is that the campaign doesn't stop when their office closes. Working alongside 456 Growth on partnerships, I've seen them absorb that gap entirely — creators get answers, samples move, videos go live, and the brand wakes up to a report instead of a backlog. International brands don't just get an agency, they get a team already awake."
Jazlyn Fung
Influencer Business Development · Milim Media
"Our clients had been circling the influencer opportunity on Amazon for years without ever really landing it. 456 Growth took the time to understand what each of them needed, then built an always-on program that delivered — genuine creator relationships, brand awareness at the top, and a GMV funnel underneath it. They executed the thing our clients had only been able to talk about."
Yang Chan
Head of Business Development · Y-Net Media
Make creators your most profitable US channel.
Book a discovery call, get an audit of your current US programs, and receive a tailored rollout plan for the market.