K-beauty skincare brand · Amazon affiliate program on Levanta
JIYU Skincare
Turned TikTok virality into $1.6M of Amazon affiliate revenue in nine months
Affiliate revenue, Oct 2025 – Jul 2026
Monthly revenue, launch to June peak
Total conversions

The challenge
JIYU was one of the most viral Korean skincare brands on TikTok Shop, with 13,000+ active creators posting thousands of videos a month — but that awareness was leaking. Viewers were discovering the brand on TikTok and buying on Amazon, where the brand had no affiliate program to capture the intent, and no way to measure or forecast the relationship between the two channels.
What we ran
- Launched and operated the Amazon affiliate program on Levanta in October 2025, building the mechanism to capture TikTok-driven demand on the marketplace
- Indexed Levanta revenue against TikTok view and GMV data to isolate a consistent ~30-day awareness-to-purchase lag we could forecast and plan against
- Held commission at ~15% through the January–March scale phase to protect margin while the creator base compounded
- Raised commission to ~25% in April, timed to peak TikTok reach — pulling in higher-volume affiliates exactly when the audience was warmest



































